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Author Archives: Michael Martine

Blog Marketing and SEO Strategy for Law Firms

Written on May 11, 2009 by Michael Martine

Inside Blawging Lawyers, we’re big on SEO (search engine optimization). We “bake it in” right from the very beginning in all of our lessons, so that our members learn it in a very non-technical fashion (because the best on-page SEO is simply the most relevant content presented correctly).
Since our last post — How Blogging Helps [...]

How Blogging Helps Solos Beat the Big Firms (and How Firms Make it So Easy)

Written on March 30, 2009 by Michael Martine

Black Thursday
If you’re an attorney, you would have to be living under a rock if you hadn’t heard of Black Thursday, when many of the U.S.A.’s largest and most prestigious law firms went on a pink slip rampage. Nobody knows for sure how many bodies were thrown overboard, but estimates are anywhere from 800 to [...]

Lawyer Attracts New Clients and Press Inquiries Immediately After Starting New Blog

Written on March 16, 2009 by Michael Martine

We try to be cautious about over-promising. We don’t want to seem “hypey” or “salesy.”
But then something like this happens and what are we supposed to do? Pretend it didn’t happen? Play it down?
Heck, no! This is exactly what happens when you market your law practice the Blawging Lawyers way. You get clients. You get [...]

How Blogging Gained One Attorney Never-ending Clients, Unexpected Media Attention, and the Respect of His Peers

Written on March 10, 2009 by Michael Martine

We’ve been a little busy
Not even a month has gone by after we opened the doors, and new members are joining every week now that word has gotten out. Grant and I couldn’t be more pleased, but what’s even more important is that the members on the inside are thrilled.
Members are thrilled!
One surprise has been [...]

Blawging Lawyers Sneak Peek: Orientation

Written on February 15, 2009 by Michael Martine

You’re About to Get a Glimpse…
We’ve copied the orientation all new Blawging Lawyers members get once they’re inside, and we’re posting it here on the blog so you can see for yourself what members will have access to.
Blawging Lawyers Orientation
Congratulations on your choice to embark on a new journey into law practice marketing with us. [...]

Blawging Lawyers Opens Monday, Feb 16th, 8:30 am Eastern

Written on February 14, 2009 by Michael Martine

Yes, the wait is nearly over! We’re opening the doors to enrollment on Monday morning at 8:30 AM Eastern time (7:30 AM Central, 6:30 Mountain, and 5:30 Pacific).
Grant and I have been working feverishly behind the scenes on content, editing audio, and creating screencasts. We can’t wait to let you in so you can see [...]