We try to be cautious about over-promising. We don’t want to seem “hypey” or “salesy.”
But then something like this happens and what are we supposed to do? Pretend it didn’t happen? Play it down?
Heck, no! This is exactly what happens when you market your law practice the Blawging Lawyers way. You get clients. You get attention. Here is a quote from one of our members (some information omitted to protect privacy, emphasis mine).
Thought that I would share some good results that I am beginning to experience from my new bankruptcy blog. I started the blog several weeks ago and have been doing my best to implement the instructions and suggestions of Grant, Michael and the other members here at Blawging Lawyers.
So far this week, I have been contacted by 5 individuals who found me directly from the blog. And what’s even better, 2 of these individuals have become paying clients! I also received a call from a local TV reporter last week who read one of my blog posts on foreclosures and he came right out and interviewed me for that evening’s newscast. I received quite a few calls and emails from friends, family and business associates who saw the news story, so that was some great free PR.
I am very pleased with these results since my blog is so new and still very much a work in progress.
I think that when attorneys read what I say about how blogging is a potent marketing tool that practically lands clients right in their laps, they must think I’m exaggerating.
As you can see, I’m not.
Results like these (while not guaranteed) are not uncommon when legal marketing blogs are done the Blawging Lawyers way. We teach you how to plan, set up, and manage your online legal marketing for maximum effect. Our methods work.
If you’re interested in discovering how a blog can attract clients for you, sign up for your free Blawging Lawyers Report.
Grant persuaded me to start blogging about two years ago, and I now get about 40% of my clients from the Internet. A blog, done well, does attract clients. Just make sure that those clients are the types of clients that you hope to attract!
Andrea, thanks so much for your comment! Just imagine how your business would be doing if you had not created a blog! I shudder to think…
Forty percent, wow! That’s awesome.
It’s interesting that you bring up what kind of clients the blog will attract. We discuss this on the inside of Blawging Lawyers. Generally, people who prefer to acquire professional services over the web are a higher-quality client than those who use the phone book.
Studies done by Pew Internet have shown that web-savvy customers have higher levels of disposable income and earn more, so I think you definitely want to get clients from the web.
According to what we show you in Blawging Lawyers, it is entirely possible that you could increase that percentage to well over 50% with a few changes to your blog.
Food for thought for every attorney in these times.
Andrea — Thanks for your kind words. However, keep in mind you have taken those things we discuss and ran with them. Actually using a blog to promote and marketing your services is key to you getting “about 40% of [your] clients form the internet.”
And you are exactly correct, those clients you get from the net are usually better qualified and better informed. And a better informed client is a better client.
I get a good bit of contacts from the internet, probably 60%. Very few become clients, though; they’re mostly kick-the-tire shoppers.
My problem is I am currently running a PPC campaign (which I plan to let expire). I ask people how they found me, and if they say “online,” I ask if it was a search result or an ad. Most say they don’t know how to tell. So I don’t know if it’s the PPC or my blog that’s bringing them in (I’ve tried asking “was it my blog,” but most don’t know what that is either).
Tim,
If you are running a PPC campaign using Google AdWords, then you also want to use Google Analytics to track your incoming clicks. Google AdWords connects with Google Analytics so you can manage every facet of an ad campaign (in fact, that is why Google bought the Urchin company and turned their product into Google Analytics, then gave it away for free: because it makes Google and its advertisers more money.)
Using web analytics software, such as Google Analytics, it’s also possible to track your site’s organic search (non-sponsored results). We will teach you how to attract organic search results in Blawging Lawyers.
And even if the people who find you don’t know what a blog is, that’s okay, as long as it’s your site that shows up number 1 (or close to it) in search results. People will show up at your online doorstep, and they will contact you.
Make sure your phone number is very prominent at the top of your blog’s pages.
Not exaggerating but completely true.. Blogging is an excellent marketing tool for lawfirms.